Investigating the Effect of Multidimensional Review Text and Anonymity on Review Helpfulness: An Empirical Investigation in the Context of Employer Review Sites

Employer review sites have grown popular over the last few years, with 86 percent of job seekers referring to reviews in these before applying positions. Though helpfulness is studied various contexts, it has received limited attention employee context. In an attempt solicit unbiased reviews, allow option keeping reviewer information anonymous. Besides, provide text multiple dimensions. We investigate focusing on anonymity reviewers, and role use a publicly available Glassdoor dataset model using Tobit regression. The results show that length dimensions positively impact helpfulness. Moreover, moderates cons section.